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	<title>The Grumpy Old Manager&#039;s Guide to Social Media +</title>
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	<link>http://enovapr2.wordpress.com</link>
	<description>Some insights to help you understand the benefits to you and your business from knowing enough about new age of Communications</description>
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		<title>The Grumpy Old Manager&#039;s Guide to Social Media +</title>
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		<item>
		<title>Government 2.0 &#8211; I this the future??</title>
		<link>http://enovapr2.wordpress.com/2011/04/20/government-2-0-i-this-the-future/</link>
		<comments>http://enovapr2.wordpress.com/2011/04/20/government-2-0-i-this-the-future/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 08:11:45 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=1001</guid>
		<description><![CDATA[Based on a meeting I attended this week for briefing from a major State Government Dept re an RFI they have issued to develop a smart information system to better inform their customers&#8230;.  I see an emerging new approach to doing business within Govt. I am calling it Govt 2.0 as like Web 2.0 etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=1001&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Community Signage Networks &#8211; Engage, Educate and Entertain</title>
		<link>http://enovapr2.wordpress.com/2011/04/20/engage-educate-and-entertain/</link>
		<comments>http://enovapr2.wordpress.com/2011/04/20/engage-educate-and-entertain/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 06:06:55 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[Digital Signage]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Not for profit]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Wellness]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Government 2.0]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Not forProfit]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=983</guid>
		<description><![CDATA[Social Media/Networking and community attitudes in general are driving changes in the way people view advertising.  The old style based on interruption (eg TV commercials, pop ups etc) are now seen as annoying and something to avoid. The quality of ad content is another factor &#8230;people no longer accept being shouted at and treated as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=983&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title></title>
		<link>http://enovapr2.wordpress.com/2011/02/27/972/</link>
		<comments>http://enovapr2.wordpress.com/2011/02/27/972/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 04:25:07 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[Grumpy Old Manager]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[iBUL]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[TAFE]]></category>
		<category><![CDATA[Wallcann]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=972</guid>
		<description><![CDATA[QR Codes have been around for a number of years and have always been touted as the next big thing. Whilst over the years it failed to reach the mainstream, 2011 is finally finding its place and helping businesses take their offline promotions, activities and interactions online. This is, for the most part, thanks to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=972&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What&#8217;s your Headline?</title>
		<link>http://enovapr2.wordpress.com/2010/09/16/whats-your-headline/</link>
		<comments>http://enovapr2.wordpress.com/2010/09/16/whats-your-headline/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 22:29:02 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Job Title]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=962</guid>
		<description><![CDATA[My Headline is &#8220;Helping People make profitable sales using digital media.&#8221; When we read the paper &#8211; plenty of people still do &#8211; we scan the headlines and then the pic and if that gets us in &#8211; we will read the first paragraph. In an age where we are being bombarded with information we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=962&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">enovapr2</media:title>
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			<media:title type="html">Headline</media:title>
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	</item>
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		<title>Social Media? &#8211; It means the world to me!</title>
		<link>http://enovapr2.wordpress.com/2010/07/21/social-media-it-means-the-world-to-me/</link>
		<comments>http://enovapr2.wordpress.com/2010/07/21/social-media-it-means-the-world-to-me/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:58:53 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[Listening WebPages]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales 2.0]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[WebPages]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=958</guid>
		<description><![CDATA[When I was asked recently  “What does Social Media mean to you?” I answered off the top of my head and instantly – It Means the World to Me! I always try now to answer in Twitter speak concise and engaging&#8230;. This may sound trite and perhaps sarcastic – but I mean it! Social Media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=958&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://enovapr2.wordpress.com/2010/07/21/social-media-it-means-the-world-to-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">enovapr2</media:title>
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		<media:content url="http://enovapr2.files.wordpress.com/2010/07/listening.jpg?w=300" medium="image">
			<media:title type="html">listening</media:title>
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	</item>
		<item>
		<title>Even on Sunday &#8211;  Harvey is listening</title>
		<link>http://enovapr2.wordpress.com/2010/07/11/even-on-sunday-harvey-is-listening/</link>
		<comments>http://enovapr2.wordpress.com/2010/07/11/even-on-sunday-harvey-is-listening/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 13:58:51 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Flip Video]]></category>
		<category><![CDATA[Harvey Norman]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=951</guid>
		<description><![CDATA[For the past couple of weeks Harvey Norman have been advertising Flip SD Video cams for $78 or $88. As the one I have has a cracked screen I decided to buy one.  So I took trips to two stores over the past two weeks  &#8230; but alas neither store had any in stock&#8230; despite [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=951&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://enovapr2.wordpress.com/2010/07/11/even-on-sunday-harvey-is-listening/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">enovapr2</media:title>
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		<media:content url="//mail.google.com/a/enovadigital.com/?ui=2&#38;ik=552f4f6b5d&#38;view=att&#38;th=129c0ba4e5a5570a&#38;attid=0.1&#38;disp=emb&#38;zw" medium="image" />
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		<item>
		<title>Are you herding cattle or cats?</title>
		<link>http://enovapr2.wordpress.com/2010/06/16/are-you-herding-cattle-or-cats/</link>
		<comments>http://enovapr2.wordpress.com/2010/06/16/are-you-herding-cattle-or-cats/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:21:19 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=945</guid>
		<description><![CDATA[I recently came a across a blog by Chad Levitt who likened the changing approach to marketing and sales, esp in B2B, to herding cats when we are used to herding cattle. Chad Levitt is the author of the New Sales Economy blog that focuses on how sales 2.0, social, and inbound marketing can be used as a sales strategy for the Web 2.0 world.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=945&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://enovapr2.files.wordpress.com/2010/06/linkedin-polls.png?w=300" medium="image">
			<media:title type="html">LinkedIn- Polls</media:title>
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		<title>Focus on Business Outcomes not on Social Media</title>
		<link>http://enovapr2.wordpress.com/2010/05/31/focus-on-business-outcomes-not-on-social-media/</link>
		<comments>http://enovapr2.wordpress.com/2010/05/31/focus-on-business-outcomes-not-on-social-media/#comments</comments>
		<pubDate>Sun, 30 May 2010 21:48:57 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Outcomes]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=929</guid>
		<description><![CDATA[When I speak about the potential that Social Media has to drive direct bottom line business benefits (eg Increased sales, reduced marketing spend, lower customer service costs etc) I hear that&#8217;s fine for B2C but it wont help B2B. This has caused me to rethink my approach to selling Social Media to Business &#8211; I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=929&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://enovapr2.wordpress.com/2010/05/31/focus-on-business-outcomes-not-on-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<media:content url="http://enovapr2.files.wordpress.com/2010/05/b2b-marketers-gain-ground-with-social-emarketer.png?w=300" medium="image">
			<media:title type="html">B2B Marketers Gain Ground with Social - eMarketer</media:title>
		</media:content>

		<media:content url="http://enovapr2.files.wordpress.com/2010/05/b2b-marketers-gain-ground-with-social-emarketer-2.png?w=300" medium="image">
			<media:title type="html">B2B Marketers Gain Ground with Social - eMarketer 2</media:title>
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	</item>
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		<title>3 Ways to Get More Leads and Sales with Social Networking and Referral Marketing</title>
		<link>http://enovapr2.wordpress.com/2010/05/06/3-ways-to-get-more-leads-and-sales-with-social-networking-and-referral-marketing/</link>
		<comments>http://enovapr2.wordpress.com/2010/05/06/3-ways-to-get-more-leads-and-sales-with-social-networking-and-referral-marketing/#comments</comments>
		<pubDate>Thu, 06 May 2010 08:06:09 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[relationship sales]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=916</guid>
		<description><![CDATA[In my ongoing quest to find ways to introduce some tangible sales benefits to business by introducing Social Media I have found much be pleased about. This is because Social Media and good Salespeople have much in common. Most good sales people already practice many of the things that Social Media relies on Listening, Relationship [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=916&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://enovapr2.wordpress.com/2010/05/06/3-ways-to-get-more-leads-and-sales-with-social-networking-and-referral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">enovapr2</media:title>
		</media:content>

		<media:content url="http://enovapr2.files.wordpress.com/2010/05/156-bw2.jpg?w=198" medium="image">
			<media:title type="html">156-bw</media:title>
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		<title>Retailers join Social Networks to sell&#8230; but people join to Socialise</title>
		<link>http://enovapr2.wordpress.com/2010/05/06/retailers-join-social-networks-to-sell-but-people-join-to-socialise/</link>
		<comments>http://enovapr2.wordpress.com/2010/05/06/retailers-join-social-networks-to-sell-but-people-join-to-socialise/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:52:02 +0000</pubDate>
		<dc:creator>enovapr2</dc:creator>
				<category><![CDATA[PR 2.0]]></category>

		<guid isPermaLink="false">http://enovapr2.wordpress.com/?p=913</guid>
		<description><![CDATA[Not surprisingly the latest research proves the importance of the right web presence especially if you want to sell direct online. A recent (March 2010) study from the e-tailing group and PowerReviews found that half of Internet users research online before buying. Most said doing their own research online saved them time and made them [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=enovapr2.wordpress.com&amp;blog=1529866&amp;post=913&amp;subd=enovapr2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://enovapr2.wordpress.com/2010/05/06/retailers-join-social-networks-to-sell-but-people-join-to-socialise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">enovapr2</media:title>
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		<media:content url="http://www.emarketer.com/images/chart_gifs/114001-115000/114748.gif" medium="image">
			<media:title type="html">Community and Social Media Tools US Online Retailers Employ or Plan to Employ*, Q1 2010 (% of respondents)</media:title>
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		<media:content url="http://www.emarketer.com/images/chart_gifs/114001-115000/114747.gif" medium="image">
			<media:title type="html">Social Media Strategies Considered Valuable* Among US Online Retailers, 2009 &#38; 2010 (% of respondents)</media:title>
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